Tuesday, January 5, 2016

Why I'm back on kickstarter (Paul Auster's City of Glass)

So, here I am, back on kickstarter for a fourth time

In many ways, I hate being here. I hate being here because, by necessity, any stint on kickstarter involves the mild harassment of friends and colleagues, most of whom themselves have limited resources, asking them to devote some small part of those resources to your campaign so you can devote resources to their campaign so that they can...and round and round it goes.

I also hate being here because of the time and energy it takes, time and energy that I really should be putting into the massive job of directing and writing and producing, not to mention the side efforts of grant writing, publicity, etc.

But, nonetheless, I am back. Here’s why:

1. We need money. We always need money, it’s true, but this year our NYSCA grant got held or (or cancelled) because one field on it did not, apparently, save, when it was submitted. There is an appeal in progress, but it will take a year.

2. This is an expensive show. One reason: It involves video, and unlike previous shows at 3LD where the video resources are massive, The New Ohio (wonderful in many other ways) does not have a huge video inventory.

3. Kickstarter attracts the attention of people who would never know about our show otherwise. At least a third of our donors to our previous campaigns were strangers who learned about our project via the kickstarter. A Paul Auster adaptation seems a likely candidate to draw similar interest.

4. Most of the contributions to the kickstarter campaign are NOT ACTUALLY DONATIONS, BUT A WAY TO BUY TICKETS AT A DISCOUNT. A very important point to me, that tempers my guilt when asking for contributions. Because honestly, I’m going to be harassing everyone to buy tickets eventually, the process is just starting a bit early. The discount isn’t big, it just takes away about $5 in fees, but it’s cheaper than buy via our ticket service and helps us by getting us money early, and also fills the theater during the oh so important first two weeks of the show.

5. It helps spread the word about the show early. Half the trick to filling theater is creating buzz…we have a few cool videos, and this helps us let people know about the show. Which will be very, very cool, and very, very worth the money.

Which is all to say: Here’s our kickstarter. Contribute to it and get a discount ticket to the show. For all that I hate the promotion, I’m pretty proud and excited about what we’re creating. I am acutely aware that no project we have ever done could have been achieved without the donors and ticket buyers who made it possible. My last project, Money Lab, was created with the premise that art has a value, something our supporters have proven they believe many times over. Let’s prove it again.